Download a folder, drag it into Claude Desktop or Claude Code, done. Claude will know how to extract a brand voice, teardown a competitor landscape, write a SERP-informed brief, or narrate a messy performance dataset honestly.
Same four prompts you can already use for free in the Marketing Prompt Hub, packaged as installable Skills so they're available wherever you talk to Claude.
Derive a reusable voice and tone guide from your existing brand writing. Three voice attributes (with opposites), sentence rhythm patterns, vocabulary lists, six on-brand vs. off-brand pairs, and a one-paragraph elevator voice. The output is itself a system prompt you paste into a Claude Project so every future prompt inherits your voice.
Structured analysis of 3-7 competitors across positioning, pricing, ICP, product strengths, and exploitable weaknesses. Outputs a comparison matrix, a 150-word executive summary identifying defensible white space, and three sharp testable positioning hypotheses with explicit kill criteria.
Turn a target query plus the current top-10 results into a brief that beats them on something specific (not on length). Outputs intent analysis, consensus structure with X/N counts, real content gaps no one covers, expertise signals required, and a "what NOT to write" section.
Turn a messy performance dataset into a clear, honest readout. No-hedging headline, three findings ranked by decision-relevance with naive vs. honest reads, two follow-up questions the data can't answer, one recommendation per finding. Refuses to declare trends from less than two data points.
Pick whichever path matches how you talk to Claude.
voice-tone-extractor/) directly into the Claude Desktop window.SKILL.md inside and the skill is available immediately..claude, then a folder called skills inside it..claude/skills/.⌘⇧G, type ~/.claude/skills, press Enter. Create the folder if it doesn't exist.Each skill loads automatically when Claude detects a relevant task. Or invoke explicitly: "use the voice-tone-extractor skill on these blog posts" · "run competitive-landscape-teardown against these competitor URLs" · "use serp-informed-brief, query is X, top results below" · "use performance-readout on this CSV."
The 4 above are pre-built. If you want to ship your own Skill in 20 minutes, the build walkthrough covers the YAML frontmatter, the SKILL.md instructions section, and the worked example for a brand voice Skill. Same template used to build these four.
If you are not sure when a Skill is the right container (vs a Project, vs a plain prompt), the decision tree post covers exactly that.
Read the build walkthroughThese 4 are 4 of the 30 prompts in the Marketing Prompt Hub. The other 26 cover SEO (9 prompts), content creation, campaign planning, social media, email & lifecycle, brand & messaging, plus more market research and data analysis. Plus 6 playbooks, 5 agent blueprints, the Reporting Kit, and the Strategy Operating System.
Single discipline pack: $29. Agent Pack: $159. Strategy Operating System: $549/year for the whole team. 30-day no-questions refund on every tier.
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